For the 1% who are truly ready
For Founders Ready to Scale.
We step inside your business, install the structure, and work alongside you until growth is predictable and the business no longer runs through you. Not consulting. Not coaching. A real operating partnership.
Currently accepting 2 to 3 new partners per quarter. Applications reviewed within 5 business days.
Backed by experience. Built for founders.
From first conversation to category leader.
We work with tech founders building real businesses across Australia and globally. Every founder we partner with gets the same thing. An experienced operator in their corner, invested in the outcome, for as long as it takes.
The founder’s dilemma
Most advice is just that. Advice
Founders at every stage face the same problem. The people around them are not invested in the outcome. Coaches charge by the hour. Consultants deliver decks. Advisors give opinions from a safe distance.
None of them lose when you lose. None of them win when you win.
That misalignment is the problem. And it is more expensive than most founders realise.
We hear the same things from founders we work with:
"I have good advisors but no one who actually gets in the work with me."
"I know what needs to change. I just don't have the right person to help me execute it."
"Every consultant I've hired has told me what to do. None of them stayed to make sure it happened."
"I need a partner. Not another service provider."
Founder Partner is built to be the thing that was missing.
How Founder Partner works
A focused, operator-led partnership model.
We work with a small number of founders at any given time so we can be genuinely inside your business. Not watching from the outside.
01 — Apply
Tell us about your business.
Tell us about your business. One straightforward application. Where you are, where you want to go, and what is getting in the way. No pitch deck required.
02 — Connect
A straight conversation. No agenda
A real conversation. No agenda. We get on a call. We listen. We give you something useful in the first conversation regardless of what comes next.
03 — Partner
We get in the work with you.
We get in the work with you. If there is a fit we agree on the structure and get started. Scholarship program for founders below $500K. Equity partnership for those above. Either way, we are in it with you.
The Founder Partner Method
Four phases. Installed inside your business.
A hands-on partnership delivered through four focused phases. We embed with your team to audit, install systems, operate alongside you, and scale the business.
01
Audit
Understand the business
We find exactly where growth is blocked. Revenue, pipeline, team structure, and offers. We map the business before we move. No assumptions. No generic frameworks.
02
Install
Build systems and team
We build the operating system. Pipeline stages, role clarity, forecasting, and accountability. Not a recommendation. Real infrastructure installed inside your business.
03
Operate
Work inside the business
We get in the room and run it with you. Pipeline reviews, key deals, and team management. Operating inside your business until the structure holds and performance is consistent.
04
Scale
Expand with clarity
Growth becomes consistent. Not dependent on you. Clear pipeline. Performing team. Repeatable acquisition. A business that runs without you as the engine behind every deal.
A truly embedded, hands-on partnership — we don’t advise from the sidelines; we install and run with you until you’re set to scale.
Who we work with
Founders who are serious about what comes next
We work with a focused group of tech founders so we can go deep. Not broad.
Ideal founder profile
Building a technology business in Australia or globally.
Revenue between $200K and $5M with clear growth potential.
Past the idea stage. You have traction and you know what needs to change.
You want a real partner, not another consultant with an invoice.
Not sure if you fit? Use the "Talk to us" path for an exploratory conversation. If we’re not the right partner, we’ll still give you an honest read and introductions where we can.
The person behind founder partner
Jag Jassel — Founder
I did not start as a founder. I started as a programmer.
Over two decades I moved from writing code to closing $50M government contracts at IBM, leading enterprise sales at Oracle, and building my own agency from zero to 700 clients across 65 industries before exiting in 2021.
Along the way I trained over 1,300 marketing professionals, worked across government, health, SaaS, and enterprise, and spent years watching the same problem repeat itself.
Talented founders. Real businesses. Stuck.
Not because they lacked ideas or drive. Because they were navigating it alone. No structure. No one truly invested. No partner willing to get in the work with them.
That is why I built Founder Partner.
Not as a consulting firm. Not as a coaching program. As a genuine equity partnership where I step inside your business, bring the team, install the structure, and stay until the job is done.
If you are building something real and you are ready for someone genuinely in your corner, I want to hear from you.
How we engage
Two ways to work with us. One standard of delivery.
Regardless of how we structure the engagement the delivery never changes. We roll up our sleeves. We bring the team. We install the structure. We stay until the job is done.
Scholarship Program For qualifying founders below $500K.
Selected by application. Limited intake each quarter. Fully funded for those who qualify. Real sessions with a senior operator in your corner. Recorded. Structured. Built for founders who are ready to do the work.
Partnership Program For businesses above $500K.
We step inside your business as fractional executives. We bring the team. We install the operating system. We manage the process. The structure of the engagement is agreed upfront based on what makes sense for your business and your goals.
2 to 3 partners per quarter So we go deep. Not wide. Every founder we take on gets everything we have.
Real founders. Real outcomes.
We do not chase testimonials. Founders share these because something changed.
"Ready to implement from day one. Great advice based on real-world experience. You can trust him to do a great job even when circumstances are less than ideal."
— Vikram Rangala, CMO of Zebpay
"Jag has been a game changer for us. He doesn't just deliver a strategy, he becomes part of your team and makes sure it works."
— Simon Delzoppo, CEO at AusRegistry
Questions, answered
Is Founder Partner the right fit for you?
Below are the questions founders usually ask in the first conversations.
What stage do you typically invest at?
We work with tech founders from early traction through to $30M. The scholarship program is designed for founders below $500K. The equity partnership is for businesses already generating above $500K with clear growth potential.
How is Founder Partner different from hiring a consultant?
Consultants get paid regardless of your outcome. We take equity. That means we are genuinely aligned with your growth. We do not deliver a report and disappear. We stay in the work with you until the goal is reached.
How much time do you spend with each founder?
You get direct access to Jag and the Founder Partner team. We operate as fractional executives inside your business, bringing the right people to execute at each stage of growth. Regular working sessions, structured reviews, and hands-on support when it matters most. We work with a small number of founders specifically so we can go deep.
Do I need a referral to apply?
No. Direct applications are welcome. The fastest path is through Apply Now with a clear description of your business, where you are today, and what you want to achieve in the next 12 to 24 months.
What if I am not sure which program fits me?
Use the Talk to Us path. We will have a straight conversation, tell you honestly where you fit, and map out the right next step.
Ready for a deep partnership?
Apply to become a Founder Partner.
Tell us about your business, your traction, and where you want to be in 24 months. We will respond within 5 business days with either a next step or an honest pass.
Best for founders with a business already generating revenue and a clear growth goal.
Just exploring?
Not sure where to start?
Share a short note and we will schedule a 20 minute conversation. No pitch required. Just a straight conversation about where you are and what comes next.
Ideal for founders still finding their footing or exploring whether the timing is right.
Founder Partner
Hands-on equity partnership for tech founders ready to scale.
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